Logo Design / Branding
Rafineri Studio is established for the design works of Refineri Agency, one of Turkey's largest independent agencies as a result of a need of an identity that would reveal its innovative and youthful structure.
The biggest feature of Refineri Studio is its modular team system. According to the project, an ideal team from all over the world is established with a design aesthetic across all scale of work.
We have carried this dynamic structure of the agency to its logo and identity.
It doesn't have a single color. There is no single font. There is no single size. We have created a design language that is flexible and fun, with a modular feel.
There are majuscule and minuscule usage as a reference to the agency that looks after the big and small works in the logo, different fonts emphasizing diversity and graphic shapes to reflect the design. Finally, there is the eye icon, which highlights the agency that does things that will attract people's attention.
In the color palette, vibrant, fun and harmonious colors were chosen to emphasize the structure of the agency.
Photo credit Becky and Joe
Agency: Rafineri
Creative Director: Ayse Bali
Designer: Aylin Ocak
Animation: Resul Genis
