Logo / Branding
Neowe is a brand based in Ankara Turkey, which is not only limited to interior design, but also undertakes construction. Neowe needed a brand design that would reflect Neowe's modern, proper and stylish design aesthetic.
The brand design concept - “formation” - was based on Neowe’s elegant forms and its recent history of being built from scratch. Tile color was preferred as the corporate color. Thus, the modern and elegant design, as well as the emphasis on construction, were re-emphasized in color. The rest was determined by the auxiliary colors and materials such as concrete, brass, masonry.
Neowe's emblem, which has been thoughtfully designed to the smallest detail, was created by bringing together parts that are not visible in the logo.
