Packaging Design
New Years gift boxes and shopping bags designed for 2019 New Year's Eve campaign for Beymen, one of Turkey's leading luxury brands.
Every year, the gift boxes are designed based on the New Year's Eve campaign of the year. However in 2019, a timeless design independent from the campaign was requested.
We were inspired by Beymen's iconic bag with one black side and white on the other side, and started off with the question of what it would be like if Beymen had an iconic Christmas bag.
Green on one side and red on the other, to give the Christmas feel. On the sides, we created a pattern from pine trees. We also wanted to make a small touch to the front. Since the new year is a new beginning and a time when everyone is full of new hopes and wishes, we were inspired by the shooting stars to hope that all wishes come true. We formed a chain of stars, put it in gift boxes and shopping bags.
Agency: Rafineri
Client: Beymen
Creative Director: Ayse Bali
Designer & Art Director: Aylin Ocak
Photographer: Haldun Kirkbir
