Creative Idea / Art Direction
Beymen Blender, a sub-brand of the Turkish luxury brand Beymen, brings together designers appealing to a younger audience.
We turned to the world fashion trends for the internet campaign intended to announce the new season products of Beymen Blender. The retro trend had taken over the world. So we created Blender TV, where we revived old channels.
Inspired by the old screenshot graphic, we designed the Blender TV logo in a color palette with a retro and youthful feel.
We also moved the campaign from digital to in-store for greater impact.
Agency: Rafineri
Client: Beymen
Ex. Creative Director: Ayse Bali
Creative Director: Ali Sener
Creative Team: Gizem Sengüler, Deniz Dülgeroglu, Aylin Ocak
Art Director: Aylin Ocak
Directors: Can Esat Yalkın & Eymen Topçuoglu
