Logo / Branding
Children's unlimited imagination creates a world where anything is possible! They bring these fun worlds into their living spaces as well. Hueppi is the biggest helper. The colorful lands of their world.
"This land can have its own color, its own flag - well, why not?" We created Hueppi Kingdom from these questions! And an identity emerged - as colorful, lively, fun and free as children.
The brand name was created with the combination of the words “hue” and “yuppi” which provided a magnificent play in the logo. The colorfulness of the children’s world was reflected to the brand with colorful lettering, adding joyfulness with the letter "i" at the end as an exclamation point and using random lettering arrangements to give the free and random feel. We also designed unique flags for this fun structure and strengthened our belonging to the world of children with illustrations created by me.
The brand name was created with the combination of the words “hue” and “yuppi” which provided a magnificent play in the logo. The colorfulness of the children’s world was reflected to the brand with colorful lettering, adding joyfulness with the letter "i" at the end as an exclamation point and using random lettering arrangements to give the free and random feel. We also designed unique flags for this fun structure and strengthened our belonging to the world of children with illustrations created by me.
Agency: Atelier Nese Nogay
Creative Director: Nese Nogay
Logo Design & Illustration : Aylin Ocak
Design Team: Aylin Ocak, Ilayda Karagöz
Animation: Carilla Karahan
