Logo / Branding
Istanbul Gallery Week (IGW) celebrates contemporary art throughout the city of Istanbul. Meeting with visitors with the intent to become a part of the global gallery weekend, series of events becomes meeting points for galleries in Istanbul with its local and international counterparts. In addition to the products that galleries in Istanbul will exhibit in their own spaces, events will be organized with curatorial selections and parallel activities in independent venues.
The platform, which you discover by wandering the streets of Istanbul, was inspired by the iconic and most wandering animal of the city - the seagull. The bird symbol, inspired by the seagull, turns into a location pin icon when turned vertically, symbolizing the location of galleries. We added dynamism to the design with patterns we created inspired by road signs. We added the red dot to the design detail which was influenced by red dot stickers which are used to mark sold artworks in art exhibitions.
Agency: Rafineri Studio
Creative Director: Ayse Bali
Designer: Aylin Ocak
