LOGO / BRANDING
Lila & Figs first opened in Arnavutköy and later expanded to the Etiler district. It features Turkey’s first Japanese-inspired café concept in terms of interior design, where guests can also choose and listen to their own music inside the space.
For Lila & Figs, which embraces a warm and minimal architectural approach, a design world was created that is playful while remaining true to this simplicity. Within this universe, two characters (Lila and Figs) were imagined and illustrated.
The brand was designed to reflect its own spirit: warm, comforting, and friendly, while also being minimal, elegant, and a place where people can relax and enjoy spending time.
Agency: Atelier Nese Nogay
Creative Director: Nese Nogay
Design Team: Aylin Ocak, Nese Nogay
Illustrations: Aylin Ocak
