LOGO / BRANDING
Lila & Figs first opened in Arnavutköy and later expanded to the Etiler district. It features Turkey’s first Japanese-inspired café concept in terms of interior design, where guests can also choose and listen to their own music inside the space.
For Lila & Figs, which embraces a warm and minimal architectural approach, a design world was created that is playful while remaining true to this simplicity. Within this universe, two characters — Lila and Figs — were imagined and illustrated.
The brand was designed to reflect its own spirit: warm, comforting, and friendly, while also being minimal, elegant, and a place where people can relax and enjoy spending time.
Agency: Atelier Nese Nogay
Creative Director: Nese Nogay
Design Team: Aylin Ocak, Nese Nogay
Illustrations: Aylin Ocak
