Creative Idea / Art Direction
The spring/summer collection for Beymen, one of Turkey's leading luxury brands, were made striking with an eye-catching concept.
The concept was inspired by the search for self-discovery and importance of self-reflection. Clearer, tougher, stronger, assertive styles and more self-reflecting, individualized clothing began to spread on the streets. Based on this notion, "me,myself and i" emerged. Combined with the vibrant colors of the 2019 spring/summer collection, a simple and powerful campaign emerged.
The campaign, which attracted great attention, was decided to be continued to the 2019 autumn/winter collection. While deciding on the background color for the autumn/winter campaign, we chose a bold and strong red tone to convey the feeling of the season.
BEYMEN FW'19
ME,MYSELF AND I CAMPAIGN
Agency: Rafineri
Client: Beymen
Creative Director: Ayse Bali
Art Director: Aylin Ocak
Directors: Can Esat Yalkın & Eymen Topçuoglu
